E Lilly Verzenio V-Connect Patient Support Mobile App
Last updated: August 20, 2026
Welcome to the V-Connect mobile app! We refer to this mobile app throughout this Privacy Notice as “V-Connect App", and the “App”. This App was developed and designed by Medical Safety Systems Corporate Pty Ltd trading as RxMx Australia (also referred to as “RxPx”) in conjunction with Eli Lilly Australia Pty Ltd (“Lilly” or “Sponsor”), who sponsors this app and is the manufacturer of Verzenio™ (abemaciclib). An important feature of this App is the way in which your privacy is maintained. This privacy notice explains what happens to your personal information when you use the App. If you have any questions, please contact RxPx’s Privacy Officer at privacy@rxmxcorp.com.
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RxPx (contact details below) is the V-Connect App developer and the organisation that decides what personal information to collect, use, and share, how the App will work, and how to support app users. Eli Lilly Australia Pty Ltd (“Lilly”) is the manufacturer of Verzenio and the Sponsor of the App, and provides input and advice to RxPx on the V-Connect App design. RxPx does not share personal information from the V-Connect App with third parties, including Lilly, unless required to do so by law or as outlined in section 3 below.
Medical Safety Systems Corporate Pty Ltd trading as RxMx Australia
Level 15, 2B Freshwater Place
Southbank, VIC, 3207
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RxPx knows who you are from the personal information you enter when you sign up and use the V-Connect App.
Required:
Account information - first name, last name, email address, password
Basic information - date of birth (month, year)
Basic information - location (state/territory, country)
Basic information - age range
Health information - diagnoses
Health information - medication treatment dates
The required basic and personal health information helps RxPx to provide services, including social matching, reminders, and relevant content. If you do not provide the required information, you will not be able to access the V-Connect App.
Optional:
Gender - the option “prefer not to answer” is presented during sign up
Pronouns
Basic information - location (city)
Personal notes, posts, photos and documents, which may include your likeness and personal health information
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RxPx obtains your consent to use your personal information for the following purposes when you use the V-Connect App:
Create your V-Connect App user account.
Deliver curated content in the App.
Create anonymous data about members and how members use the V-Connect App.
Connect you with other members based on the preferences and interests as indicated.
Contact you with updates and information about the V-Connect App.
Understand how you use the V-Connect App so we can improve it.
Help you when you need it.
Reply when you have questions or want to provide suggestions about the V-Connect App.
RxPx uses information provided by you, including personal information, and information about what you do in the V-Connect App to create data that does not identify individuals or link individuals to personal information. RxPx uses this anonymous data to understand the needs of the V-Connect App community. RxPx shares this anonymous information with Lilly.
RxPx does not sell, rent, or disclose personal information collected, used, or created in the V-Connect App.
RxPx may make personal information known to third parties if:
The law says RxPx must reveal it (for example, to meet safety and adverse event reporting obligations in which case RxPx must share personal information strictly related to any such comment or report to Lilly).
RxPx believes it is necessary to protect your safety, the safety of other members, or the public.
RxPx must reveal personal information to protect and defend our rights or property.
As otherwise specified in this notice.
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You decide which personal information you share with other App users. You can go to the “settings” tab on the app and choose to show your basic information, basic health information, profile, story, and interests to other members.
When you post content in the V-Connect App, you can choose to share it with the whole community, your circle, just one or two friends, or you can keep it private.
One-to-one messages are kept private and not shared with anyone, including V-Connect App sponsor Lilly.
Only certain RxPx employees will be able to see your personal information. They will see it only if they need to support you or if their involvement with the V-Connect App requires them to see it.
RxPx uses third parties to help deliver the V-Connect App to you. These third parties may be able to see personal information. They are only allowed to use personal information to deliver the V-Connect App.
Other users of the V-Connect App can see the personal information you provide in posts and messages to groups. RxPx adds a Patient Success Manager to your circle when you set up your account. Patient Success Manager is there to support you. They can send private messages, moderate, and remove posts that are not allowed in the V-Connect App.
The Sponsor cannot see the personal information you provide in the V-Connect App.
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RxPx retains your personal information while you are using the V-Connect App. If you don’t use the V-Connect App for one (1) year since your last use, RxPx will remove your account and any associated personal information from the V-Connect App active database.
You can also go into settings to cancel your account and ask RxPx to remove personal information from your V-Connect App account. RxPx removes personal information by erasing it from the active database. It will take 60 days for RxPx to do this.
You understand that if you report an adverse event or product complaint, Lilly is required to retain certain information related to that report in order to meet its legal and regulatory obligations, including pharmacovigilance requirements under applicable laws. You understand and accept your information will be saved for the period needed to fulfil legitimate and lawful business purposes in accordance with Lilly’s records retention policies and applicable laws and regulations.
RxPx regularly makes back-up copies of the V-Connect App for record keeping. RxPx keeps these copies in a safe place for six (6) years. It will take six years from the time personal information is removed from the V-Connect App for RxPx to remove personal information from these backup copies.
If you remove personal information from your account or ask RxPx to remove it, you may no longer be able to use the V-Connect App.
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RxPx is subject to the Australian privacy law and other applicable privacy and data protection laws.
We use technical and organisational processes to protect personal information.
RxPx:
Stores personal information in code (“encryption”) when moving and storing it.
Removes personal information if there is no need to have personal information.
Ensures only employees who require access personal information to do their jobs have access to personal information.
Requires third parties involved in delivering the V-Connect App to commit to protecting personal information. These third parties may use personal information only under RxPx’s instructions to deliver the V-Connect App.
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You have the right to access personal information you have provided in the V-Connect App and to withdraw your consent. You can see and edit personal information by opening the settings tab in the App. Any withdrawal of your consent will not invalidate prior lawful processing of your personal information.
You have the right to ask RxPx to correct personal information.
You can cancel your account and ask RxPx to remove personal information from the V-Connect App. You can do this by canceling your account on the settings tab in the App (note that the retention practices specified in section 5 will still apply).
You can ask RxPx for a copy of the personal information you have provided to us.
You may have other rights, depending on where you are located.
To exercise your rights, or if you have questions about your rights, please contact RxPx’s Privacy Officer at privacy@rxmxcorp.com.
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Yes, RxPx uses automated methods (a set of rules) to deliver curated content that matches the personal information provided when you set up your V-Connect App account.
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The V-Connect App is not available for individuals under the age of 18.
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RxPx uses service providers in jurisdictions outside of Australia to process personal information. Personal information is stored in Australia.
The email address you use for login will be stored locally on your phone.
If you want more information about RxPx’s service providers and where they are located, please contact our Privacy Officer at privacy@rxmxcorp.com.
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You can contact RxPx’s Privacy Officer at privacy@rxmxcorp.com if you have questions about the V-Connect App and personal information.
If contacting RxPx’s Privacy Officer doesn’t help, you can contact the Australian privacy regulator.
We may update this Privacy Notice if we change the way we handle personal information. We will post changes to this page with the date of the change. If we make meaningful changes to the handling of personal information, we will notify you in the App and/or via email.